Custom branding & web design
The Power Pilates Studio
Amanda is a pilates instructor and educator. The Power Pilates Studio is not your average studio, it’s an experience. Helping individuals find power through movement.
Working with Palm Breeze Digital
Before:
Amanda branched out on her own, creating her own Pilates studio business. She was in need of a logo and a website.
after:
Amanda walked away with a functional website that was responsive and easy to edit herself. She also had a full branding guide that has allowed her to stay consistent on all marketing channels.
Project Overview
→ Creative Brief
→ Brand & Website Strategy
→ Full Brand Style Guide
→ Foundational SEO & Website Copy
→ Custom Squarespace Website
→ Website training videos
The Process
Week 1-2
Branding
Logo Inspiration:
Powerful
Modern
Warm & Inviting
Color Palette:
Deseret tones with warmth and subtly bold
Graphic Elements:
We used icons that represented different elements of strength, power, soul and energy.
Week 3-4
Web Design
Website Pages
One Page Website
Website Builder: Squarespace - 7.1 - Fluid Engine
This was a One Page Website project. Since Amanda had just started her business, she didn’t need a full website, so a One Page Website was the best option for her business at the time.
We created a strategic flow that allowed visitors to get the necessary information in a seamless way.
Testimonial
“I chose to work with Hannah because she was a fellow military spouse. She was very professional and responsive, and very easy to work with. She was open to suggestions and delivered a functional response website.”
- The Power Pilates Studio