Custom branding & web design

Everyday Leader LLC

Alexa is a John Maxwell Certified Leadership Coach, Speaker and Trainer helping business owners & employees understand their leadership potential.

Her love for helping others allows her to guide clients on the path to finding where their strengths lie in their personal and work life.

Working with Palm Breeze Digital

Before:

“I had no website which made it very difficult for me to explain to people what I do. I found myself exhausted by trying to explain all of my services.

I felt like I was letting people down when they asked if I had a website.”

after:

“I have a beautiful brand and website for my business. I feel like I’ve been able to reduce the complexity of my offerings to something that is simplified and understandable to the average consumer and that has always been the goal.”

Project Overview

→ Creative Brief

→ Brand & Website Strategy

→ Full Brand Style Guide

→ Foundational SEO & Website Copy

→ Custom Squarespace Website

→ Website training videos & call

The Process

Week 1-2

Branding

Logo Inspiration:

  • Times

  • Forbes

  • Simple & Timeless

Color Palette:

Alexa wanted a pop of color being either orange or red. We went with the pop of orange with a dark and soft green to compliment.

Alexa wanted branding that was professional but not boring.

Week 3-4

Web Design

Website Pages

  • Home

  • About

  • All 4 Services Pages

  • John Maxwell Page

  • Contact

Website Builder: Squarespace - FE

Alexa wanted a clean and easy to navigate website. She was tired of sending over her capabilities deck and wanted a website to better explain her services.

We broke up her services into separate pages for a more clean and organized user experience.

Client Feedback Survey

  • I honestly didn't know of anyone personally. I've always been a person who prefers to do business by referral. In essence, I want to work with someone I like, know, and trust. I was able to find that with Hannah. She did an incredible job of even helping me build that trust by providing a couple of aesthetic mood boards. This showed me she was the perfect fit for my project! I was blown away by what she came up with and I'm a hard person to please.

  • I would definitely hire Palm Breeze Digital if you want someone who will make you feel valued. I could have probably spent months doing this process myself but I made the decision to hire Hannah so that I could put my time where my strengths were best matched and that's in running my business. I feel so relieved knowing that I now have my website and don't have to pour hours into trying to learn how to do things on my own. The best part is that Hannah did an even better job than I think I could have on my own and that's what you want in a relationship.

  • Hannah proved to me that she had the ability to surpass my expectations. I have a background in design so I'm actually pretty familiar with a lot of the programs used within branding but truthfully I wanted to partner with someone that surpassed my expectations and made me fall in love with what I do all over again. I found Hannah to be genuine, understanding, committed, and timely all within my first week of working together.

  • I was most surprised at how user friendly the Loom tool was that Hannah used as a way to give demonstrations or communicate progress on the project. This reduced the need for many phone calls/meetings which I appreciated.

  • I liked Hannah's full engagement with my project. Honestly, I chose to do a complete branding and website project in one of my busiest seasons of life. Hannah was always so responsive and would have things turned around quickly. I really appreciated how easy Hannah made the whole process.

Next

Meagan Marie Photography